This advertisment is concentrating on " women

abuse".  Describing that women do not need to live in fear of their significant other, and if the are in

the unfortunate situation that they are in fear, there is help 24 hours a day .  The desription shows a

women sitting on the floor in front of the door in the fetal condition, scared of someone. This article

shows hope for battered women.  Shows them what type of force from their significant other can be

considered abuse because not all women know what their significant other should or shouldnt be doing

or what is considered to be abuse. Unfortunatly some women are beaten of threatened daily.  This

advertisement mainly targets women due to the actual picture, but doesnt nessecarly mean women are

the only people that are battered.  In some cases men and especially children are also the ones being

abused even though this specific advertisement is for women.  This subject with very emotional for

anyone that is experiencing abuse.  When people are being abused , they become very fearful to leave

their significant other not only from threats but afraid of the outcome after they leave.  What will

people think of them?, where will I go, this is my home?, will he find me and make things even

worse? Questions like that seem to hold people back from actually being strong enough to get out

and get themselves help, and out of this horrible situation.  I like the design of the advertisement

because the visual image connects well with it's actually message on women abuse.